Unlock the full potential of Qualtrics with Act XM

Configure and optimise your Qualtrics instance to unlock its full potential, maximise feature benefits, enhance workflows and turn your data into actionable insights.

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CX that clicks. The channels, choices and moments that matter most.

Act XM took to take the stage at Qualtrics X4 Sydney 2025 to share insights from our latest research into what truly drives customer experience in a digital-first world.

Our presentation CX that clicks. The channels, choices and moments that matter in 2025 was built on findings from a national survey of 2,000 Australians across nine industries. We set out to answer critical questions about how service expectations are evolving and what organisations need to do to stand out.

The findings are clear:

4 in 5 Australians believe companies offering digital support provide better value for money
3 in 4 say digital support reflects positively on a company’s brand
Over 2 in 3 feel more confident interacting digitally today than a year ago
6 in 10 trust that companies are taking appropriate steps to protect their data

From chatbots to contact centres, self-serve to face-to-face, these insights provide a clear roadmap for shaping better, smarter customer experiences.

Want to go deeper on the research findings? Request your copy of our full report to explore:

✔ Which service channels, digital and traditional, customers value most

✔ The experience moments that truly influence satisfaction, loyalty and spend

✔ How different industries compare and where the biggest gaps and opportunities lie

✔ What sets high-performing organisations apart in an increasingly competitive market.

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Long-term XM success and continuous program evolution

Strategic guidance for experience management programs and technology

Unlock the full potential of your Experience Management (XM) program with a tailored technology roadmap. Through a comprehensive assessment of your XM program needs and technology stack, you’ll gain a clear plan for integrations, a holistic solution design, and a pathway for the expansion of technology features—ensuring you maximise the value of your Qualtrics investment while aligning with your business objectives.

By acting as an extension of your team, we provide practical, human-centric solutions that:

Align Qualtrics technology with business goals

Deliver seamless execution and measurable results

Ensure long-term ROI and sustained program growth.

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Specialist Implementation Partner

Activate, optimise, and integrate your XM platform seamlessly

Streamline your XM platform with a proven implementation framework that specialises in configuring and implementing new Qualtrics XM platforms, optimising platform adoption and feature utilisation, and seamlessly integrating Qualtrics with other technologies and data systems to create a cohesive and efficient ecosystem.

Create a cohesive XM ecosystem to enable your organisation to:

Enhance data accessibility and workflows
Streamline operations and improve efficiency
Turn data into insights that drive business growth.

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Your dedicated Qualtrics Advisors

Stay agile with a dedicated Qualtrics services team

Act XM provides ongoing support to help you navigate every stage of your XM journey. With our team by your side, you can:

Scale your XM program with confidence: grow and enhance your XM initiatives seamlessly
Foster innovation and expand capabilities: continuously improve and introduce new strategies
Adapt to changing priorities: stay agile and responsive whilst maintaining focused on long-term goals.

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Trusted by leading Australian brands

At Act XM, we partner with leading organisations enhance customer focus, boost innovation, and build effective strategies. Our human-centred approach ensures exceptional customer and employee experiences, transforming their journeys and driving meaningful organisational results.