Why your business needs Brand Monitoring

Measure crucial metrics like awareness, consideration, and purchase intent

Uncover the drivers behind purchasing decisions

Refine your marketing strategies, messaging, pricing, and distribution.

Future-proof your Brand

Uncover how a powerful brand tracking program can help you reduce uncertainty, spot opportunities, and outpace your competitors.

Gain actionable insights and practical strategies to seamlessly connect your Customer Experience (CX) and Brand Experience (BX) programs—leveraging your existing Qualtrics platform.

Don’t wait to elevate your brand strategy. Watch now and take the first step toward long-term success!

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Data-driven insights and targeted strategies

Navigating marketing priorities can be challenging, but the right insights make it straightforward. Our customised brand monitoring program addresses key performance outcomes:

High Awareness, Low Consideration: your marketing might be on point, but your proposition or messaging may need adjustment.

High Consideration, Low Uptake: strong messaging could be undermined by issues in your sales channels, pricing, or competitor strategies, especially as digital sales and AI evolve.

Low Awareness, High Consideration and Uptake: consider ramping up your marketing efforts, a common need for emerging businesses or start-ups.

Our brand monitoring services empower you to:

Pinpoint the drivers of your brand’s success
Boost brand recognition
Identify and engage your most valuable customers
Tailor messaging for maximum impact
Optimise your audience reach
Convert leads into loyal customers

These insights help you fine-tune your marketing strategy, driving better outcomes in a competitive market.

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Integrating CX and BX

In many organisations, Customer Experience (CX) and Brand Tracking (BX) programs operate in isolation. Data is often scattered across multiple systems, managed by separate teams, making it difficult to connect the dots. This disjointed approach can lead to uncertainty about which brand promises truly drive customer retention and loyalty, and which experiences align with those promises.

By integrating CX and BX data, however, you can unlock powerful insights that allow you to prioritise the focus areas that will have the greatest impact on both your brand and customer experience.

3 key steps to integrating CX and BX data

Integrating your CX and BX programs goes beyond merely combining data; it’s about creating a holistic view that enables you to make informed, strategic decisions. Our trusted services framework supports this process by empowering you to prioritise effectively, capitalise on your strengths, and elevate your brand.

1. Align and measure Brand & Customer Experience:
The first step is to align and measure your CX and brand metrics. This should be done during the setup of your brand tracker to ensure that both sets of data are comparable. This alignment is crucial for conducting a cohesive analysis that connects your brand’s promises with the customer experience.

2. Uncover relationships & leading indicators:
Once you have gathered CX and brand data, the next step is to identify the relationships between these metrics. By leveraging this data, you can uncover leading indicators that reveal how brand perception influences customer experience and vice versa. These insights provide a clearer understanding of how to drive both brand strength and customer satisfaction.

3. Perform a comprehensive cross-analysis:
The final step is to conduct a thorough cross-analysis to identify any gaps between your brand promise and the actual customer experience. This analysis will pinpoint where your brand may be falling short and where adjustments are needed to align experiences with promises. With these insights, you can prioritise initiatives that are likely to positively impact both brand and CX metrics.

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