We are a leading CX agency specialising in the design and delivery of customer and employee experience programs

Grounded in research and driven by data, we dive deep into understanding your current experiences, pinpointing pain points, and identifying opportunities for improvement in your CX design.

From risk assessment to change management, we support you throughout the process to fully operationalise your CX strategy for lasting results.

Choose from our full suite of customer experience services, a single solution, or a customised combination of offerings to meet your exact needs.

Speak to our team about how we can help you build a CX strategy that understands and transforms experiences for your customers and employees.

About us

As a customer experience company with hundreds of successful implementations, we understand that every business faces unique challenges, and our personalised approach ensures your CX strategy is built to address those needs and transforms your customer journeys.
Whether you’re just beginning your experience management journey or refining an existing program, our team will work closely with you to understand your goals, challenges, and desired outcomes. Together, we’ll create tailored solutions that align perfectly with your organisation’s needs, delivering impactful results that drive real business change.

What we do

From strategic planning to hands-on implementation, Act XM offers a full suite of CX services designed to transform your customer interactions

CX strategy & planning

Develop a customer-centric vision and roadmap with our expert CX strategy consulting. We help you define your ideal customer journey and create a strategic plan for sustainable growth.

CX design & innovation

Design exceptional customer experiences that delight and differentiate your brand. Our CX design services focus on understanding your customers’ needs and crafting seamless, intuitive interactions.

CX management & improvement

Optimise your existing CX processes and implement effective CX management frameworks. We help you measure, monitor, and continuously improve your customer experience.

User-experience & service design

Create user-friendly digital experiences and holistic service ecosystems. Our UX and service design expertise ensures every touchpoint is optimised for customer satisfaction.

Driving results for leading Australian brands

We partner with top organisations to enhance customer focus, foster innovation, and build effective strategies. Our human-centred approach ensures exceptional customer and employee experiences, transforming journeys and driving meaningful results.
How we work

At Act XM, our diverse and inclusive team thrives on collaboration and collective success. We bring an outgoing, approachable attitude to every project, ensuring each team member is motivated to deliver their best work. Guided by our core values, we foster a positive work environment that drives success for both our clients and ourselves.

Our actions and interactions are guided by our core values:

One team

We believe collaboration is key. Our best results come from working together, valuing every team member’s contribution to create outstanding outcomes.
Resourceful
As experts, we adapt quickly and efficiently. We find creative, resourceful ways to deliver exceptional results with minimal impact on your internal teams.
Curious
Our curiosity drives us to learn continuously, stay ahead of industry trends, and bring innovative solutions to our clients.
Easy-going attitude
We’re passionate about what we do and enjoy our work. While we take our responsibilities seriously, we maintain a positive, light-hearted approach.