We are a leading CX agency specialising in the design and delivery of customer and employee experience programs
Grounded in research and driven by data, we dive deep into understanding your current experiences, pinpointing pain points, and identifying opportunities for improvement in your CX design.
From risk assessment to change management, we support you throughout the process to fully operationalise your CX strategy for lasting results.
Choose from our full suite of customer experience services, a single solution, or a customised combination of offerings to meet your exact needs.
About us

What we do
From strategic planning to hands-on implementation, Act XM offers a full suite of CX services designed to transform your customer interactions
CX strategy & planning
Develop a customer-centric vision and roadmap with our expert CX strategy consulting. We help you define your ideal customer journey and create a strategic plan for sustainable growth.
CX design & innovation
Design exceptional customer experiences that delight and differentiate your brand. Our CX design services focus on understanding your customers’ needs and crafting seamless, intuitive interactions.
CX management & improvement
Optimise your existing CX processes and implement effective CX management frameworks. We help you measure, monitor, and continuously improve your customer experience.
User-experience & service design
Create user-friendly digital experiences and holistic service ecosystems. Our UX and service design expertise ensures every touchpoint is optimised for customer satisfaction.
Driving results for leading Australian brands
At Act XM, our diverse and inclusive team thrives on collaboration and collective success. We bring an outgoing, approachable attitude to every project, ensuring each team member is motivated to deliver their best work. Guided by our core values, we foster a positive work environment that drives success for both our clients and ourselves.
Our actions and interactions are guided by our core values:
One team