Unlock smarter Qualtrics automation: integrations & workflows for CX success

To truly understand customer lifetime value, churn, and repeat behaviour, you must do more than listen. You must connect every signal.

Today’s customers move fluidly between channels. They leave behind clues in every interaction: reviews, support conversations, digital behaviour, complaints, and more. Yet many CX strategies still rely too heavily on surveys alone.

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Your survey data is only the beginning.

A modern customer strategy must integrate all experience data, whether solicited or unsolicited, structured or unstructured. We help you build a data framework that bring together:

Support tickets, call recordings, and complaints data
Loyalty, CRM, and operational data
Chat logs, agent notes, web analytics, and social reviews
Financial and behavioural performance data

With integrated workflows, you can control exactly when and how this data is ingested, transformed, and surfaced in your dashboards. This ensures teams always have access to real-time data and relevant insights, tailored to their role and context.

The result? A real-time, multi-dimensional view of your customer experience. You don’t just see what’s happening, you understand why it’s happening and what’s likely to happen next.

Build truly connected customer experience programs where every signal matters, and every insight fuels smarter decisions

Watch our webinar recording for a practical approach to integrating structured and unstructured customer feedback across multiple touchpoints.

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Use social data to drive loyalty and reputation

What your customers say publicly, about you and your competitors, shapes your brand.

Every social comment, review, or competitor mention is a data point with meaning. By weaving external feedback into your internal intelligence, you can:

Monitor brand perception alongside NPS and CSAT
Track sentiment and Share of Voice in real time
Understand how your CX compares, and where to leap ahead

With integrated social listening, loyalty becomes an outcome, not a guess.

This creates a continuous loop between experience, perception, and performance – closing the gap between your CX goals and your customer reality.

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Make sense of unstructured feedback at scale

Thousands of open-text comments? No problem.

With AI tools like Qualtrics Text iQ and Insights Explorer, we help you classify, tag, and analyse unstructured feedback for:

Sentiment, urgency, emotion, and effort
Emerging trends, root causes, and intent signals
Moments that drive loyalty, or trigger churn

Instead of wading through comment streams manually, your teams can focus on making improvements that count. You move from reading feedback to acting on what matters most.

Build a dashboard that anticipates and influences