Transform your Customer Experience with Qualtrics automations

The power of automations

Qualtrics provides powerful automation capabilities through its workflows and integrations, enabling organisations to leverage innovative technologies to optimise your Customer Experience (CX) programs. This increased agility and innovation drive more creative and effective CX solutions, allowing for faster adaptation to evolving customer needs and changing market demands. You can achieve substantial improvements through key innovations, such as:

• Enhanced Natural Language Processing: to gain a deeper understanding of customer feedback, you can analyse not only what customers say, but also how they express themselves. This uncovers sentiment, effort levels, and underlying emotions, enabling the automation of highly personalised follow-ups and the efficient identification of critical issues within large volumes of unstructured data, ultimately improving communication and problem resolution.

• AI-powered recommendations: By leveraging real-time data, you can dynamically adapt to and even predict future customer behaviour. This allows for a rapid transition from data insights to effective action, optimising customer interactions across strategic decisions and individual service touchpoints. For example, AI can identify customers at risk of churn, automatically triggering interventions to improve retention outcomes.

• Low/no-code workflow builders: user-friendly workflow builders democratise automation, enabling CX teams to quickly set up and deploy sophisticated automations without requiring advanced programming skills. This fosters agility and innovation, accelerating the development of more responsive and effective CX programs.

Overcome your biggest CX challenges with  automations

Many organisations struggle with common hurdles that hinder their CX efforts. Smart automation solutions are designed to overcome these challenges:

• Being reactive to insights can lead to missed critical signals and opportunities for proactive action. Implementing real-time data workflows and automated alerts can enable proactive CX management.

• Manual overload and inefficiencies frequently drain valuable resources, with employees spending excessive time on repetitive tasks. Automate key processes to free up your team and significantly boost overall efficiency.