Transform B2B customer experience into a competitive advantage
- Learn how to move from strategy to execution effectively.
- Build a compelling business case and secure buy-in.
- Overcome hurdles like engaging decision-makers and boosting response rates.
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Download our e-book to learn how you can transform your B2B CX strategy and drive business growth
Our comprehensive guide covers everything you need to know — from overcoming common B2B CX challenges to choosing the right metrics, implementing a structured feedback loop, and proving the direct impact of CX on business growth.
Download the playbook now to start transforming your customer experience strategy and drive measurable success across your organisation.
Long-term success through B2B customer experience transformation
In today’s competitive landscape, businesses recognise the vital role of Customer Experience (CX) in driving loyalty and achieving business outcomes. A well-defined CX program roadmap provides a data-driven framework to enhance CX maturity and deliver measurable value.
To stay competitive, B2B organisations must go beyond transactional interactions, fostering meaningful relationships with clients. By aligning CX strategies with business goals, tracking ROI, and addressing challenges, your organisation can unlock the full potential of CX management.
This presentation explores how to elevate CX initiatives, tackle key challenges, and close the customer feedback loop for long-term success.
Customer experience assessment and journey mapping
A successful customer experience (CX) strategy requires a clear plan, ongoing evaluation, and organisation-wide alignment. Act XM leverages Qualtrics CX tools to design comprehensive roadmaps that guide you toward CX excellence. Our approach ensures your initiatives are strategic, measurable, and impactful.
- CX assessment: we begin by evaluating your current CX programs to identify strengths, weaknesses, and opportunities for improvement. This analysis provides a clear understanding of where your customer experience strategy stands and what steps are needed to enhance it.
- Strategic program roadmapping: Our team creates detailed, actionable plans to elevate your CX initiatives. These roadmaps align your strategy with business goals, outline key priorities, and set measurable objectives for continuous improvement. Our roadmaps integrate feedback collection from digital and physical touchpoints, offering a holistic view of your customers’ experiences and insights.
Unlock Act XM's expertise
Capture every voice, everywhere
CX that clicks. The channels, choices & moments that matter most.
What’s really driving experience in 2025. What it takes to stand out when “satisfaction” is no longer enough? Download the full report.
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Explore strategies for improving digital surveys, measuring experiences, and leveraging digital intercepts for deeper insights.
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Measure and align CX metrics like Emotion, Effort, and Success to enhance customer care and brand strategy.
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Design dashboards that transform data into actionable insights and drive meaningful stakeholder action.