Master Survey Success: 7 steps to better survey design

Discover how clear wording, strategic question order, and respondent experience can boost survey accuracy and insights

Avoid common pitfalls like respondent fatigue and poor data quality with proven design practices

Learn how well-designed surveys contribute to better decision-making and improved outcomes.

Level up your survey design in 7 steps

Survey design is crucial for maximising the usefulness of collected data. By following best practices and considering factors such as clear wording, question order, and respondent experience, surveys can produce more accurate insights, enable better decision-making, and improve outcomes. Neglecting proper design practices can lead to respondent fatigue, inadequate data analysis, missed questions, and poor data quality. Prioritising survey design is important to avoid these pitfalls and ensure valuable and reliable survey data.

Download our step-by-step survey design best practices guide today.

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Survey design, customisation and automation

Act XM designs and automates surveys to capture high-quality insights and ensure timely, relevant feedback.

Engaging features: incorporate tools like custom formatting, branching, and interactive elements to improve response rates.
Efficient distribution: distribute surveys via email, SMS, social media, and website links to reach your audience effectively.
Survey triggers: automate survey distribution based on key events (e.g., purchases, support interactions) to capture feedback when it matters most.

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